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Om man vill l\u00e4ra sig om modehistorien ska man l\u00e4sa en modetidning, sade redan Anatole France. Om modet f\u00f6rst\u00e5s, men \u00e4ven vad m\u00e4nniskor dr\u00f6mde om och hade r\u00e5d med.<\/p>\n
Le Petit Echo de la Mode var en fransk veckotidning f\u00f6r damer som publicerades i \u00f6ver hundra \u00e5r. Den startades av Charles Huon de Penanster 1879 och lades ner 1983, och n\u00e4stan hela den tiden kom den ut en g\u00e5ng i veckan. Redan fr\u00e5n b\u00f6rjan var den en veckotidning med mode och livsstil, riktad mot kvinnor med traditionell, familjeinriktad livsstil.<\/p>\n
Idag \u00e4r den mycket omtyckt av vintage\u00e4lskare f\u00f6r sina klara illustrationer som \u00e4r l\u00e4tta att tolka f\u00f6r den som vill sy.<\/p>\n
De f\u00f6rsta \u00e5ren var upplagan runt 200\u00a0000 per vecka och detta v\u00e4xte s\u00e5 att den gavs ut i miljonupplaga under sextiotalet.<\/a><\/p>\n Under andra v\u00e4rldskriget blev tidningen b\u00e5de mindre och tunnare pga brist p\u00e5 papper. Den gavs ocks\u00e5 ut mer s\u00e4llan men numreringen beh\u00f6lls, s\u00e5 ett \u00e5ttasidigt nummer fr\u00e5n 1944 kan heta t ex no 39-42.<\/p>\n Med tidningar som Le Petit Echo de la Mode f\u00e5r man f\u00f6rstahandsinformation, inte om vad folk bar, men vad de ville b\u00e4ra. Man f\u00e5r ocks\u00e5 m\u00e4ngder av insikter i hur folk hade det, n\u00e4r man tittar p\u00e5 reklamen.<\/p>\n Tidningen h\u00e4r intill har utgivningsdatum 24 juni 1945. Man kunde le och leka igen. Jag tycker hela illustrationen andas l\u00e4ttnad.<\/em><\/p>\n Som Anatole France sade (fast p\u00e5 franska) I would quite simply pick, my friend, a fashion magazine in order to see how women will dress a century after my passing.\u00a0And these rags would tell me more about humanity\u2019s future than philosophers, novelists, preachers, or scholars.<\/p>\n Fritt \u00f6versatt: jag skulle v\u00e4lja en modetidning f\u00f6r att se hur kvinnor kl\u00e4r sig ett sekel efter min d\u00f6d. Och dessa trasor skulle ber\u00e4tta mer om m\u00e4nsklighetens framtid \u00e4n vad filosofer, f\u00f6rfattare, pr\u00e4ster eller akademiker skulle kunna g\u00f6ra.<\/p>\n